Archive for the ‘BMW 7 Series’ Category

BMW made this really weird short film to celebrate 20 years of iDrive

January 12th, 2021

With the coronavirus pandemic causing CES to be held virtually this year, some exhibitors have been looking for different ways to capture our attention. Take BMW for example. In CESes of yore, the German automaker often had a large presence, showing off concepts and even providing a fleet of cars for five-minute test drives. Obviously that won't work in 2021, which is a shame for BMW because this year marks the 20th anniversary of its very first iDrive infotainment system, which debuted in the 2001 7 Series.

So instead, the automaker made this short film to mark the occasion. Warning: it's pretty weird, but at the same time I think it's kind of charming, featuring an old graybeard 7 Series meeting a young whippersnapper iX SUV one night at the BMW museum.

Teaser "The new BMW iDrive" @CES Digital 2021

Back in 2001 the 7 Series was BMW's flagship sedan, loaded to the gunnels with the latest and greatest technology the Bavarians could muster. In previous generations that meant powered reclining rear seats and maybe a car phone. But that year the new 7 Series arrived with something called iDrive, combining the car's entertainment equipment with navigation and a way to interact with the car's settings. A pair of screens—one in the main instrument display, one in the center stack—displayed information, and to interact with it all, a rotary controller sat on the center console. In short, it was one of the first true infotainment systems.

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Posted in BMW, BMW 7 Series, BMW iX, cars, CES 2021, iDrive | Comments (0)

BMW and Alpina go all out with the 7 Series in New York

March 25th, 2016

BMW and Alpina show us around their new flagship performance sedans, and we check out some more connectivity options and the hybrid 740e. Video shot and edited by Jennifer Hahn. (video link)

NEW YORK—There are a number of new supersedans on display at BMW’s stand at the New York International Auto Show this year. For the performance-oriented driver, there are two to choose from, both with mighty 600hp (447kW) engines. One has been tweaked by BMW’s M Division; the other is from Alpina, a factory-linked tuning house that has been making fast-but-subtle versions of BMWs for 50 years now. And if your tastes are more “save the planet” than “how fast can I lap the Nürburgring,” then good news—there’s also a hybrid available.

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Posted in Alpina B7, Ars Technica Videos, BMW 7 Series, BMW 740e, Cars Technica | Comments (0)